TY  - BOOK
AU  - Copley, Paul
TI  - Marketing communications management,  concepts and theories cases and practices
SN  - 0-7506-5294-2
U1  - 658.802 COP 
PY  - 2007///
CY  - INDIA
PB  - ELSEVIER
KW  - MARKETING COMMUNICATIONS MANAGEMENT.COMMUNICATIONS MANAGEMENT CONCEPTS AND THEORIES
ER  -