Kardes, Frank R <br/><br/>
Consumer behavior and managerial decision making 

 - 2ND 
 - NEW DELHI  PRENTICE HALL OF INDIA  2002 
 - XVIII,457P 
<br/><br/><label>ISBN: </label>81-203-2221-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR.MANAGERIAL  DECISION MAKING.
<br/><br/><label>Dewey Class. No.: </label>658.8342 KAR