TY  - BOOK
AU  - Malhotra, Maresh K
TI  - Marketing research an applied orientation
SN  - 0-13-242801-6
U1  - 658.8 MAL'M 
PY  - 1996///
CY  - NEW JERSCY
PB  - PRENTICE HALL
KW  -  ACC NO-30288
ER  -