George E. Belch, Michael A. Belch, Keyoor Purani <br/><br/>
Advertising and promotion:  An integrated marketing communication perspective/ 
Belch, Georage E. 
 - 9th ed. 
 - New Delohi, India :  McGraw Hill ;  2015. 
 -  24 cm. 
<br/><br/><label>ISBN: </label>978-1-25902685-0 
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL