TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 0072315571
AV  - HF5415.13 .P387 2001
U1  - 658.8 
PY  - 2001///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references (p. 851-858) and indexes
UR  - http://www.loc.gov/catdir/description/mh021/00026735.html
UR  - http://www.loc.gov/catdir/toc/mh021/00026735.html
ER  -