Johnson, William C <br/><br/>
Encyclopedia of Total Quality Management: Total Quality in Marketing 

 - NEW DELHI:  St. Lucie Press,  1998. 
 - VOL-3 
<br/><br/><label>ISBN: </label>8175140127 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Total Quality in Marketing
<br/><br/><label>Dewey Class. No.: </label>658.562 ENC