TY  - BOOK
AU  - Johnson, William C
ED  -  Chvala, Richard J
TI  - Encyclopedia of Total Quality Management: Total Quality in Marketing
SN  - 8175140127
U1  - 658.562 ENC 
PY  - 1998///
CY  - NEW DELHI
PB  - St. Lucie Press
KW  - Total Quality in Marketing
ER  -