Seizing the white space : business model innovation for growth and renewal
Mark W. Johnson.
- Boston, Mass. : Harvard Business Press, c2010.
- xvii, 208 p. : ill. ; 24 cm.
Includes bibliographical references (p. 179-190) and index.
The white space and business model innovation -- The four-box business model framework -- The white space within : transforming existing markets -- The white space beyond : creating new markets -- The white space between : dealing with industry discontinuity -- Designing a new business model -- Implementing the model -- Overcoming incumbent challenges.