TY  - BOOK
AU  - Gibbs,Richard
AU  - Humphries,Andrew
TI  - Strategic alliances & marketing partnerships: gaining competitive advantage through collaboration and partnering 
SN  - 0749454849 (hbk.)
AV  - HD69.S8 G53 2009
U1  - 658.046 
PY  - 2009///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Strategic alliances (Business)
KW  - Relationship marketing
KW  - Marketing
N1  - Includes bibliographical references (p. [227]-228) and index
UR  - http://www.loc.gov/catdir/toc/ecip0828/2008039201.html
ER  -