E-commerce 2017 : business, technology, society /
Kenneth C. Laudon, New York University, Carol Guercio Traver, Azimuth Interactive, Inc.
- Thirteenth Edition
- xliii, 821 pages : color illustrations ; 26 cm
Introduction to e-commerce (Page-44),E-commerce infrastructure: (Page-94),Building an e-commerce presence : (Page-174),E-commerce security and payment systems (Page-228),E-commerce business strategies (Page-322),E-Commerce marketing and advertising (Page-376),Social, mobile and local marketing (Page-464),Ethics, law and E-Commerce (Page-536), Online media (Page-624),Online communities (Page-692),E-Commerce retailing and services (Page-736), B2B e-commerce (Page-802).
978-93-530-6315-3 0134601564
2016035789
Electronic commerce. Internet marketing. Information technology.