Cheverton, Peter. <br/><br/>
Building the value machine :  transforming your business through collaborative customer partnerships / 
Peter Cheverton. 
 - London ;  Philadelphia :  Kogan Page,  2010. 
 - xiii, 225 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The value machine -- Leadership : the pivotal activity -- Fuelling the value machine -- Market segmentation -- Customer classification -- Account management : being appropriate -- The people -- The business strategy -- The value creation process -- The critical success factors -- Getting cross-functional teams to work -- Leading the change. 
<br/><br/><label>ISBN: </label>9780749454852 0749454857 
<br/><br/><label>LCCN: </label>2009020556 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Leadership.<br/>Marketing.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>HD57.7  / .C488 2010 
<br/><br/><label>Dewey Class. No.: </label>658.4  / CHE