Smith, Paul <br/><br/>
Handbook of strategic marketing communications :   new ways to build and integrate communications / 
Paul Smith : Chris Berry : Alan Pulford 
 - New Delhi :  Crest Publishing House,  2003. 
 - 300 p. ;  25 cm. 
<br/><br/><label>ISBN: </label>8124202923 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SMI