TY  - BOOK
AU  - Haywood,Roger
AU  - Haywood,Roger
ED  - Chartered Institute of Marketing.
TI  - Corporate reputation, the brand & the bottom line: powerful proven communication strategies for maximizing value 
SN  - 0749444088 (pbk. : alk. paper)
AV  - HD59 .H32 2005
U1  - 659.2 
PY  - 2006///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Public relations
KW  - Corporate image
KW  - Organizational effectiveness
N1  - "The Chartered Institute of Marketing."; Previous ed. published as: Manage your reputation. London : Kogan Page, c2002; Includes index
UR  - http://www.loc.gov/catdir/toc/ecip0510/2005009330.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2005009330-d.html
ER  -