Kellogg on China :  strategies for success / 
edited by Anuradha Dayal-Gulati and Angela Y. Lee. 
 - Evanston, Ill. :  Northwestern University Press,  2004. 
 - xxv, 254 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh -- The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.] -- Chinese trading companies: creating newe value propositions / Karthik Krishnan ... [et al.] -- Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.] -- Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak -- Combating piracy through guanxi / Daniel Beck ... [et al.] -- Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang -- Taking global brands to local success: marketing western snack foods in China / Tracy Eckert ... [et al.] -- The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart -- Delivering on the dream--2008 Olympics in Beijing / Christopher Butler ... [et al.] -- Coping with SARS / Angela Y. Lee. 
<br/><br/><label>ISBN: </label>0810122251 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2004011800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business enterprises, Foreign--China.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>China--Foreign economic relations.
<br/><br/><label>LC Class. No.: </label>HF1604  / .K45 2004 
<br/><br/><label>Dewey Class. No.: </label>382.0951  / KEL