TY  - BOOK
TI  - HBR's 10 must reads: on entrepreneurship and startups
T2  - HBR's 10 must reads
SN  - 9781633694385
AV  - HB615 .H3387 2018
U1  - 658.11 23
PY  - 2018///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Entrepreneurship
KW  - Businesspeople
KW  - New business enterprises
N1  - Hiring an entrepreneurial leader / by Timothy Butler -- How to write a great business plan / by William A. Sahlman -- Why the lean start-up changes everything / by Steve Blank -- The president of SRI Ventures on bringing Siri to life / by Norman Winarsky -- In search of the next big thing: an interview with Marc Andreessen / by Adi Ignatius -- Myths about venture capitalists / by Diane Mulcahy -- Chobani's founder on growing a start-up without outside investors / by Hamdi Ulukaya -- Network effects aren't enough / by Andrei Hagiu and Simon Rothman -- Blitzscaling": an interview with Reid Hoffman / by Tim Sullivan -- Buying your way into entrepreneurship / by Richard S. Ruback and Royce Yudkoff -- The founder's dilemma / by Noam Wasserman
N2  - The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read nothing else on entrepreneurship, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success. Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, Steve Blank, and Reid Hoffman provide the insights and advice you need to: Build a business from the ground up Adopt lean startup practices like business model experimentation Be realistic about how prescient your business plan can truly be Focus on the most important part of your business: the people Connect powerfully with your audience of investors and customers - Understand where companies with the most impact are launching now--
ER  -