Pressman, Andy,

Professional practice 101 : a compendium of effective business strategies in architecture / Andrew Pressman. - Third edition. - 337p.: ill;

Includes bibliographical references and index.

"Professional practice courses often suffer from a boring reputation, but there's nothing dull about this updated, cornerstone edition of Professional Practice 101, which renders accessible the art and science of contemporary architectural practice. With its unique focus on links between design thinking and practice, this third edition brings an inspiring and fresh perspective to the myriad issues involved in successful architectural practice. The process of providing architectural services in today's constantly evolving practice environment must be just as creative, intellectually rigorous, and compelling as wrestling with design problems. In this new edition, packed with invaluable advice from leading experts, Andrew Pressman bridges the knowledge and experience gap between school and practice covering topics such as:

9781138506886

2020050461


Architectural practice--Management.--United States
Architectural services marketing--United States.

NA1996

724.7 / PRE