TY - BOOK AU - Pressman,Andy TI - Professional practice 101: a compendium of effective business strategies in architecture SN - 9781138506886 AV - NA1996 U1 - 724.7 23 PY - 2021/// CY - London, New York PB - Routledge, Taylor & Francis Group KW - Architectural practice KW - United States KW - Management KW - Architectural services marketing N1 - Includes bibliographical references and index N2 - "Professional practice courses often suffer from a boring reputation, but there's nothing dull about this updated, cornerstone edition of Professional Practice 101, which renders accessible the art and science of contemporary architectural practice. With its unique focus on links between design thinking and practice, this third edition brings an inspiring and fresh perspective to the myriad issues involved in successful architectural practice. The process of providing architectural services in today's constantly evolving practice environment must be just as creative, intellectually rigorous, and compelling as wrestling with design problems. In this new edition, packed with invaluable advice from leading experts, Andrew Pressman bridges the knowledge and experience gap between school and practice covering topics such as ER -