Big data analytics for improved accuracy, efficiency, and decision making in digital marketing / 
Amandeep Singh. 
 - Hershey, PA :  IGI Global, Business Science Reference,  2021. 
 - xxiv, 310 pages ;  26 cm 
<br/><br/>Includes bibliographical references (pages 254-308) and index. 
<br/><br/> "This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"-- 
<br/><br/><label>ISBN: </label>9781799872313 9781799872320 
<br/><br/><label>LCCN: </label>2020058387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing--Statistical methods.<br/>Decision making--Statistical methods.<br/>Big data.<br/>E-BOOKBANK.SEECSTEXTBOOK
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .B54 2021 
<br/><br/><label>Dewey Class. No.: </label>658.872  / SIN