TY  - BOOK
AU  - Singh,Amandeep
TI  - Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
SN  - 9781799872313
AV  - HF5415.1265 .B54 2021
U1  - 658.872 23
PY  - 2021///
CY  - Hershey, PA
PB  - IGI Global, Business Science Reference
KW  - Internet marketing
KW  - Statistical methods
KW  - Decision making
KW  - Big data
KW  - E-BOOKBANK.SEECSTEXTBOOK
N1  - Includes bibliographical references (pages 254-308) and index
N2  - "This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--
UR  - http://10.250.8.41:8080/xmlui/handle/123456789/41780
ER  -