TY  - BOOK
AU  - Glass,Russell
AU  - Callahan,Sean
TI  - The big data-driven business: how to use big data to win customers, beat competitors, and boost profits 
SN  - 9781118889787 (epub)
U1  - 658.872,GLA 
PY  - 2014///
CY  - Hoboken
PB  - Wiley
KW  - Internet marketing
KW  - Business communication
KW  - Online social networks
KW  - Consumer behavior
KW  - BUSINESS & ECONOMICS / Marketing / Research
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - BUSINESS & ECONOMICS / Consumer Behavior
UR  - http://catalogimages.wiley.com/images/db/jimages/9781118889800.jpg
ER  -