Boyd <br/><br/>
Marketing management   A strategic approach with a global orientation  

 - 2nd edition  
 - Chicago:  IRWIN,  1995. 
<br/><br/><label>ISBN: </label>0256125767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.5  / BOY