Singh, Jaywant  <br/><br/>
Brand Management: Principles and Applications for Effective Branding /  
Jaywant Singh, Paurav Shukla. 
 - London :   Kogan Page ;  2024. 
 - 338 p. : 
<br/><br/><label>ISBN: </label>978-1398611580 
<br/><br/><label>Dewey Class. No.: </label>658.827  / SIN