Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller 
 - 15th Edition 
 - Malyasia;  Pearson,  2020. 
 - xxvi, 750 p. 
<br/><br/>Including Appendix  
<br/><br/> PB 
<br/><br/><label>ISBN: </label>978-9673498356 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT