Kotler, Philip Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. - Hoboken : Wiley, 2024. - vii, 247p. : Includes index. HB ISBN: 978-1119835219 Subjects--Topical Terms: Marketing - Technology Dewey Class. No.: 658.8 / KOT