Kotler, Philip  <br/><br/>
Principles of Marketing /  
Philip Kotler, Gary Armstrong. 
 - 17th Edition 
 - New Jersey:   Pearson,   2021. 
 - 734p.  
<br/><br/><label>ISBN: </label>978-9673498345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing—Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT