Ratner, Bruce. <br/><br/>
Statistical modeling and analysis for database marketing: effective techniques for mining big dat  effective techniques for mining big data  
Bruce Ratner 
 - Boca Raton, Fla. :  Chapman & Hall/CRC,  c2003. 
 - 362 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>1574443445 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing--Statistical methods.
<br/><br/><label>Dewey Class. No.: </label>005.74