Berry, Michael J. A. <br/><br/>
Mastering data mining: the art and science of customer relationship management  the art and science of customer relationship management 
Michael J. A. Berry, Gordon Linoff. 
 - New York :  Wiley Computer Pub.,  c2000. 
 - xviii, 494 p. :  ill. ;  24 cm. 
<br/><br/> Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997. 
<br/><br/><label>ISBN: </label>0471331236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing.<br/>Data mining.<br/>Business enterprises--Computer networks--Management.
<br/><br/><label>Dewey Class. No.: </label>006.3