Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund. 
 - 2nd ed. 
 - Chicago :  Dryden Press,  c1986. 
 - xxiii, 778 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0030056683 
<br/><br/><label>LCCN: </label>85001572  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.--MIS
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .Z54 1986 
<br/><br/><label>Dewey Class. No.: </label>658.83 ZIK