Thomas, Robert J.,  1944- <br/><br/>
New product development : managing and forecasting for strategic success / 
Robert J. Thomas. 
 - New York :  J. Wiley,  c1993. 
 - xiv, 352 p. :  ill. ;  26 cm. 
 - The Portable MBA series .
<br/><br/>Includes bibliographical references (p. 319-338) and indexes. 
<br/><br/><label>ISBN: </label>0471572268 (acidfree paper) : 
<br/><br/><label>LCCN: </label>93015395  
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.--IME<br/>New products--Marketing--Forecasting.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .T48 1993 
<br/><br/><label>Dewey Class. No.: </label>658.575 THO