Plant, Robert T. <br/><br/>
eCommerce : formulation of strategy  
Robert Plant. 
 - Upper Saddle River, NJ :  Prentice Hall PTR,  c2000. 
 - xxiv, 343 p. :  ill. 
<br/><br/> "In this book, global e-commerce expert Dr. Robert Plant cuts through the techno-babble to present the first balanced, integrated strategy for e-commerce leadership. Plant organizes every key driver of e-commerce success into a breakthrough Internet Strategy Effectiveness Scorecard that maps strategy to quantifiable metrics. Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BK JACKET. 
<br/><br/><label>ISBN: </label>0130198447 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce<br/>Business planning
<br/><br/><label>Dewey Class. No.: </label>658.4012