TY  - GEN
AU  - Plant,Robert T.
TI  - eCommerce : formulation of strategy 
SN  - 0130198447
U1  - 658.4012 
PY  - 2000///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall PTR
KW  - Electronic commerce
KW  - Business planning
N2  - "In this book, global e-commerce expert Dr. Robert Plant cuts through the techno-babble to present the first balanced, integrated strategy for e-commerce leadership. Plant organizes every key driver of e-commerce success into a breakthrough Internet Strategy Effectiveness Scorecard that maps strategy to quantifiable metrics. Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BK JACKET
ER  -