Kotler, Philip. <br/><br/>
Principles of marketing  
Philip Kotler, Gary Armstrong. 
 - 10th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  c2004. 
 - 1 v. (various pagings) :  col. ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>0131212761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.80094