Etzel, Michael J. <br/><br/>
Marketing 

 - 12th. ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  2001. 
 - xxii, 674 p. :   ill. ;  28 cm. 
<br/><br/>  Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0073660310 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 ETZ