TY  - GEN
AU  -  Etzel, Michael J.
AU  - 1.Walker, Bruce J. 2.Stanton, William J.
TI  -  Marketing
SN  - 0073660310
U1  -  658.8 ETZ 
PY  - 2001///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  -  Marketing
N1  -  Includes bibliographical references and index
ER  -