Smith, P. R. <br/><br/>
eMarketing excellence : the heart of ebusiness  
P.R. Smith and Dave Chaffey. 
 - Oxford :  Butterworth-Heinemann,  c2002. 
 - xiii, 340 p. :  ill. ;  25 cm. 
<br/><br/> Published in association with: the Chartered Institute of Marketing. 
<br/><br/><label>ISBN: </label>0750653353 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.