TY  - GEN
AU  - Smith,P.R.
AU  - Chaffey,Dave
ED  - Chartered Institute of Marketing.
TI  - eMarketing excellence : the heart of ebusiness 
SN  - 0750653353 (pbk.)
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Internet marketing
N1  - Published in association with: the Chartered Institute of Marketing
ER  -