Jefkins, Frank. <br/><br/>
Advertising : made simple 
Frank. Jefkins 
 - New Delhi:  Rupa & Co.,  1992. 
 - xiv, 319 p.   ill.   23 cm. 
<br/><br/> Includes Index 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.5