TY - GEN AU - Rayport,Jeffrey F. AU - Jaworski,Bernard J. AU - Rayport,Jeffrey F. TI - Cases in e-commerce SN - 0072500956 U1 - 658.84 PY - 2002/// CY - Boston, Mass. PB - McGraw-Hill/Irwin marketspaceU KW - Electronic commerce KW - Internet marketing KW - Internet advertising ER -