TY  - GEN
AU  - Napier,H.Albert
TI  - Creating a winning E-business 
SN  - 061903386X
U1  - 658.84 
PY  - 2001///
CY  - Boston, Mass.
PB  - Course Technology/Thomson Learning
KW  - Electronic commerce
N2  - "This practical, entrepreneurial guide to getting an online business off the ground successfully begins with idea generation, and progresses through business plans, to the nuts and bolts of creating and maintaining an e-business site. The book follows an actual startup e-business throughout the text to illustrate the processes involved with planning, starting, and marketing a new e-business. There are also numerous independent examples of successful online businesses highlighted throughout each chapter, providing unifying themes and demonstrating concepts discussed in the chapter."--BK JACKET
ER  -