TY  - GEN
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior :i mplications for marketing strategy 
SN  - 0256139725
U1  - 658.83420973 
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
ER  -