Perreault, William D. <br/><br/>
Basic marketing : a global-managerial approach  
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 13th ed. 
 - Boston :  Irwin/McGraw-Hill,  1998. 
 - 1 v. (various pagings) :  col. ill, ;  28 cm. +  1 computer laser optical disc (4 3/4 in.) 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/> Includes index. 
<br/><br/><br/>System requirements for accompanying computer disc:  Windows 95 
<br/><br/><label>ISBN: </label>0256209829 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8