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Electronic marketing and the consumer.

by Peterson, Dr. Robert A.

Edition: illustrated edition ed. Publisher: [S.l.] : Sage Publications, Inc, 1997Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 ELE (1).
High-performance interactive marketing / Christopher Ryan.

by Ryan, Christopher.

Publisher: [S.l.] : Racom Communications, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 RYA (1).
Life after the 30- second spot, energize your brand with a bold mix of alternatives to traditional advertising

by Jaffe, Joseph.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA JOHN WILEY & SONS 2005Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 659.1 JAF (1).
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