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Direct marketing : an integrated approach / William McDonald.

by McDonald, William.

Edition: International Ed ed. Publisher: [S.l.] : McGraw-Hill Education (ISE Editions), 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.81 MCD (1).
Cases in strategic marketing management : an integrated approach / William J., Ph.D. McDonald.

by McDonald, William J., Ph.D.

Publisher: [S.l.] : Prentice Hall, 1997Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8 MCD (1).
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