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Marketing : basic concepts and decisions / William M. Pride.

by Pride, William M | Ferrell, O.C.

Edition: 6th ed. Publisher: [S.l.] : Houghton Mifflin Harcourt (HMH), 1989Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8005 PRI (1).
Marketing. Concepts and Strategies. William M.Pride

by Pride,William M | Pride,William M.

Edition: 12th.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Houghton Mifflin. 2009Availability: Items available for loan: Central Library (CL)Call number: 658.8 PRI (1).
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