NUST Institutions Library Catalogue

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Marketing plans, fourth edition : how to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm.

Edition: 4th ed. Publisher: [S.l.] : Butterworth-Heinemann, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.802 MCD (1).
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Marketing book, fourth edition.

by Baker, Michael.

Edition: 4th ed. Publisher: [S.l.] : Butterworth-Heinemann, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8 BAK (1).
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Understanding customers / Chris Rice.

by Rice, Chris | Rice, Chris. Consumer behaviour | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Online access: Publisher description | Table of contents Availability: Items available for loan: Central Library (CL)Call number: 658.8342 RIC 1997 (1).
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Strategic Marketing Management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.

by Wilson, Richard. M. S | Gilligan, Colin.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Butterworth-Heinemann, 1999Availability: Items available for loan: Central Library (CL)Call number: 658.802 WIL 1999 (2).
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