NUST Institutions Library Catalogue catalog › Results of search for '(su-br:"Advertising")'

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 15th ed.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle, N.J. : Pearson, c2014Availability: Items available for loan: Central Library (CL)Call number: 658.8 KOT (1).

Life's a game so fix the odds : how to be more persuasive and influential in your personal and business life / Philip Hesketh.

by Hesketh, Philip.

Edition: 1st ed.Material type: Text

Text; Format: print Publisher: [S.l.] : Capstone, 2005Online access: Amazon.com Availability: Items available for loan: Centre for International Peace & Stability (CIPS)Call number: 650.1 HES 2005 (1).

Macintosh Spreadsheet using Microsoft Multiplan Chart & File / Robert Flast and Lauren Flast

by Robert Flast.

Publisher: Calfornia Osborne McgrawHill Availability: Items available for loan: Military College of Signals (MCS)Call number: 005.3,FLA (2).

Targeted public relations : how to get thousands of dollars of free publicity for your product, service, organization, or idea / Robert W. Bly.

by Bly, Robert W.

Edition: 1st ed. Publisher: New York : H. Holt, 1993Availability: Items available for loan: Military College of Signals (MCS)Call number: 659.2,BLY (1).

Data mining for dummies / by Meta S. Brown.

by Brown, Meta S [author.].

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : John Wiley & Sons, [2014]Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Central Library (CL)Call number: 006.3 BRO (1).

Microeconomics : theory and applications with calculus / Jeffrey M. Perloff.

by Perloff, Jeffrey M.

Edition: United States ed ed. Publisher: [S.l.] : Addison Wesley, 2007Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 338.5 PER (1).

Marketing research / David A. Aaker.

by Aaker, David A | Kumar, V | Day, George S.

Edition: 5 Sub ed. Publisher: [S.l.] : John Wiley & Sons Inc, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 AAK (1).

Consumer behavior : implications for marketing strategy / Del I. Hawkins.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 6 Sub ed. Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83420973 HAW (1).

Consumer behavior : implications for marketing strategy / Del I. Hawkins.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 6 Sub ed. Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83420973 (1).

Electronic marketing and the consumer.

by Peterson, Dr. Robert A.

Edition: illustrated edition ed. Publisher: [S.l.] : Sage Publications, Inc, 1997Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 ELE (1).

Making markets : how firms can design and profit from online auctions and exchanges / Ajit Kambil.

by Kambil, Ajit | Heck, Eric Van | Heck, E. Van.

Publisher: [S.l.] : Harvard Business Press, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 KAM (1).

Strategic electronic marketing in managing E-business / Brad A. Kleindl Ph.D.

by Ph.D., Brad A. Kleindl | Keindl, Brad A.

Edition: Package ed. Publisher: [S.l.] : Thomson South-Western, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 KLI (1).

The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle.

by Earle, Richard.

Edition: 1st ed. Publisher: [S.l.] : McGraw-Hill, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.5 EAR (1).

Strategic electronic marketing : managing E-business / Brad Kleindl.

by Kleindl, Brad.

Edition: 2nd ed. Publisher: [S.l.] : South-Western College Pub, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.54 KLE (1).

Strategic electronic marketing in managing E-business / Brad A. Kleindl Ph.D.

by Ph.D., Brad A. Kleindl | Keindl, Brad A.

Edition: Package ed. Publisher: [S.l.] : Thomson South-Western, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8421 KLE (1).

Communicating globally : an integrated marketing approach / Don E Schultz.

by Schultz, Don E | Kitchen, Philip J.

Edition: 1st ed. Publisher: [S.l.] : McGraw-Hill, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.848 SCH (1).

Advalue.

by Butterfield, Leslie | Butterfield, Leslie.

Publisher: [S.l.] : Butterworth-Heinemann, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 659.1 BUT (1).

The Un Common sense of management Sanjay Tiwari.

by Tiwari, Sanjay.

Publisher: [S.l.] : SAGE Publications Pvt. Ltd, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 659.1 TIW (1). Lost (1).

Strategic brand communication campaigns / Don E. Schultz.

by Schultz, Don E | Barnes, Beth E.

Edition: 5th ed. Publisher: [S.l.] : McGraw-Hill, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 659.113 SCH (2).

Public relations writing : the essentials of style and format / Thomas H. Bivins.

by Bivins, Thomas H.

Edition: 4 Sub ed. Publisher: [S.l.] : NTC/Contemporary Publishing Company, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 659.2 BIV (2).

The language of advertising : written texts / Angela Goddard.

by Goddard, Angela.

Edition: 2nd ed. Publisher: [S.l.] : Routledge, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 401.41 GOD (1).

This business of television / Howard Blumenthal.

by Blumenthal, Howard | Goodenough, Oliver.

Edition: 2 Har/Dis ed. Publisher: [S.l.] : Billboard Books, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 384.550973 BLU (1).

The brand marketing book / Joe Marconi.

by Marconi, Joe.

Edition: 1st ed. Publisher: [S.l.] : McGraw-Hill, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.827 MAR (1).

United we brand / Mike Moser.

by Moser, Mike.

Edition: illustrated edition ed. Publisher: [S.l.] : Harvard Business Press, 2003Online access: Amazon.com | Amazon customer reviews Availability: No items available : Lost (1).

Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin.

by Zabin, Jeff | Brebach, Gresh.1.

Edition: 1st ed. Publisher: [S.l.] : Wiley, 2004Online access: Amazon.com | Amazon customer reviews Availability: No items available : Checked out (1).

Dynamics of mass communication : media in transition / Joseph R. Dominick.

by Dominick, Joseph R.

Edition: 11th Revised edition ed. Publisher: [S.l.] : McGraw Hill Higher Education, 2010Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 302.23 DOM (1).

Contemporary marketing : plus / Louis E. Boone.

by Boone, Louis E | Kurtz, David L.

Edition: 8th ed. Publisher: [S.l.] : Harcourt Brace College Publishers, 1994Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8 BOD (1).

Why the best man for the job is a woman : the unique female qualities of leadership / Esther Wachs Book.

by Book, Esther Wachs.

Publisher: [S.l.] : HarperBusiness, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.40921082 BOO (1).

Cover letters for dummies / Joyce Lain Kennedy.

by Kennedy, Joyce Lain.

Edition: 2nd ed. Publisher: [S.l.] : For Dummies, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 005.3 KEN (1).

Principles of marketing, 12th edition / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 12th ed. Publisher: [S.l.] : Prentice Hall, 2007Online access: Amazon.com Availability: Items available for loan: Central Library (CL)Call number: 658.8 KOT (2).

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane.

Edition: 1st ed. Publisher: [S.l.] : Prentice Hall, 1997Online access: Amazon.com Availability: Items available for loan: Central Library (CL)Call number: 658.827 KEL (1). Lost (1).

No cover image available

The Effects of Subliminal Advertising on Brand Preference and Consumer Drive Hammad Khan.

by Khan, Hammad | Ms. Fatima Zaheer.

Material type: Text

Text Publisher: Islamabad: NBS - NUST, 2013Availability: Items available for loan: Central Library (CL)Call number: 658 (1).

Gimme, the human nature of successful marketing

by Hallward, John.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: USA JOHN WILEY & SONS 2007Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 HAL (1).

Kellogg on China : strategies for success / edited by Anuradha Dayal-Gulati and Angela Y. Lee.

by Dayal-Gulati, Anuradha | Lee, Angela Y | Kellogg School of Management.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Evanston, Ill. : Northwestern University Press, 2004Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Central Library (CL)Call number: 382.0951 KEL (1).

Brandscaping : worlds of experience in retail design = Erlebnisdesign für Einkaufswelten / edited by = herausgegeben von Otto Riewoldt.

by Riewoldt, Otto.

Material type: Text

Text; Format: print ; Literary form: Not fiction Language: engger Publisher: Basel ; Boston, MA : Birkhauser-Publishers for Architecture, 2002Availability: Items available for loan: School of Art Design and Architecture (SADA)Call number: 725.21 BRA 2002 (1).

		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip \| Armstrong, Gary (Gary M.). Edition: 15th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle, N.J. : Pearson, c2014Availability: Items available for loan: Central Library (CL)Call number: 658.8 KOT (1). Place hold Find in NUST Repository
		Life's a game so fix the odds : how to be more persuasive and influential in your personal and business life / Philip Hesketh. by Hesketh, Philip. Edition: 1st ed.Material type: Text; Format: print Publisher: [S.l.] : Capstone, 2005Online access: Amazon.com Availability: Items available for loan: Centre for International Peace & Stability (CIPS)Call number: 650.1 HES 2005 (1). Place hold Find in NUST Repository
		Macintosh Spreadsheet using Microsoft Multiplan Chart & File / Robert Flast and Lauren Flast by Robert Flast. Publisher: Calfornia Osborne McgrawHill Availability: Items available for loan: Military College of Signals (MCS)Call number: 005.3,FLA (2). Place hold Find in NUST Repository
		Targeted public relations : how to get thousands of dollars of free publicity for your product, service, organization, or idea / Robert W. Bly. by Bly, Robert W. Edition: 1st ed. Publisher: New York : H. Holt, 1993Availability: Items available for loan: Military College of Signals (MCS)Call number: 659.2,BLY (1). Place hold Find in NUST Repository
		Data mining for dummies / by Meta S. Brown. by Brown, Meta S [author.]. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : John Wiley & Sons, [2014]Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Central Library (CL)Call number: 006.3 BRO (1). Place hold Find in NUST Repository
		Microeconomics : theory and applications with calculus / Jeffrey M. Perloff. by Perloff, Jeffrey M. Edition: United States ed ed. Publisher: [S.l.] : Addison Wesley, 2007Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 338.5 PER (1). Place hold Find in NUST Repository
		Marketing research / David A. Aaker. by Aaker, David A \| Kumar, V \| Day, George S. Edition: 5 Sub ed. Publisher: [S.l.] : John Wiley & Sons Inc, 1995Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 AAK (1). Place hold Find in NUST Repository
		Consumer behavior : implications for marketing strategy / Del I. Hawkins. by Hawkins, Del I \| Best, Roger J \| Coney, Kenneth A. Edition: 6 Sub ed. Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83420973 HAW (1). Place hold Find in NUST Repository
		Consumer behavior : implications for marketing strategy / Del I. Hawkins. by Hawkins, Del I \| Best, Roger J \| Coney, Kenneth A. Edition: 6 Sub ed. Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83420973 (1). Place hold Find in NUST Repository
		Electronic marketing and the consumer. by Peterson, Dr. Robert A. Edition: illustrated edition ed. Publisher: [S.l.] : Sage Publications, Inc, 1997Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 ELE (1). Place hold Find in NUST Repository
		Making markets : how firms can design and profit from online auctions and exchanges / Ajit Kambil. by Kambil, Ajit \| Heck, Eric Van \| Heck, E. Van. Publisher: [S.l.] : Harvard Business Press, 2002Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 KAM (1). Place hold Find in NUST Repository
		Strategic electronic marketing in managing E-business / Brad A. Kleindl Ph.D. by Ph.D., Brad A. Kleindl \| Keindl, Brad A. Edition: Package ed. Publisher: [S.l.] : Thomson South-Western, 2000Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 KLI (1). Place hold Find in NUST Repository
		The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle. by Earle, Richard. Edition: 1st ed. Publisher: [S.l.] : McGraw-Hill, 2002Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.5 EAR (1). Place hold Find in NUST Repository
		Strategic electronic marketing : managing E-business / Brad Kleindl. by Kleindl, Brad. Edition: 2nd ed. Publisher: [S.l.] : South-Western College Pub, 2002Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.54 KLE (1). Place hold Find in NUST Repository
		Strategic electronic marketing in managing E-business / Brad A. Kleindl Ph.D. by Ph.D., Brad A. Kleindl \| Keindl, Brad A. Edition: Package ed. Publisher: [S.l.] : Thomson South-Western, 2000Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8421 KLE (1). Place hold Find in NUST Repository
		Communicating globally : an integrated marketing approach / Don E Schultz. by Schultz, Don E \| Kitchen, Philip J. Edition: 1st ed. Publisher: [S.l.] : McGraw-Hill, 2000Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.848 SCH (1). Place hold Find in NUST Repository
		Advalue. by Butterfield, Leslie \| Butterfield, Leslie. Publisher: [S.l.] : Butterworth-Heinemann, 2003Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 659.1 BUT (1). Place hold Find in NUST Repository
		The Un Common sense of management Sanjay Tiwari. by Tiwari, Sanjay. Publisher: [S.l.] : SAGE Publications Pvt. Ltd, 2003Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 659.1 TIW (1). Lost (1). Place hold Find in NUST Repository
		Strategic brand communication campaigns / Don E. Schultz. by Schultz, Don E \| Barnes, Beth E. Edition: 5th ed. Publisher: [S.l.] : McGraw-Hill, 1999Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 659.113 SCH (2). Place hold Find in NUST Repository
		Public relations writing : the essentials of style and format / Thomas H. Bivins. by Bivins, Thomas H. Edition: 4 Sub ed. Publisher: [S.l.] : NTC/Contemporary Publishing Company, 1998Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 659.2 BIV (2). Place hold Find in NUST Repository
		The language of advertising : written texts / Angela Goddard. by Goddard, Angela. Edition: 2nd ed. Publisher: [S.l.] : Routledge, 1998Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 401.41 GOD (1). Place hold Find in NUST Repository
		This business of television / Howard Blumenthal. by Blumenthal, Howard \| Goodenough, Oliver. Edition: 2 Har/Dis ed. Publisher: [S.l.] : Billboard Books, 1998Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 384.550973 BLU (1). Place hold Find in NUST Repository
		The brand marketing book / Joe Marconi. by Marconi, Joe. Edition: 1st ed. Publisher: [S.l.] : McGraw-Hill, 1999Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.827 MAR (1). Place hold Find in NUST Repository
		United we brand / Mike Moser. by Moser, Mike. Edition: illustrated edition ed. Publisher: [S.l.] : Harvard Business Press, 2003Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Lost (1).
		Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin. by Zabin, Jeff \| Brebach, Gresh.1. Edition: 1st ed. Publisher: [S.l.] : Wiley, 2004Online access: Amazon.com \| Amazon customer reviews Availability: No items available : Checked out (1). Place hold Find in NUST Repository
		Dynamics of mass communication : media in transition / Joseph R. Dominick. by Dominick, Joseph R. Edition: 11th Revised edition ed. Publisher: [S.l.] : McGraw Hill Higher Education, 2010Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 302.23 DOM (1). Place hold Find in NUST Repository
		Contemporary marketing : plus / Louis E. Boone. by Boone, Louis E \| Kurtz, David L. Edition: 8th ed. Publisher: [S.l.] : Harcourt Brace College Publishers, 1994Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8 BOD (1). Place hold Find in NUST Repository
		Why the best man for the job is a woman : the unique female qualities of leadership / Esther Wachs Book. by Book, Esther Wachs. Publisher: [S.l.] : HarperBusiness, 2000Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.40921082 BOO (1). Place hold Find in NUST Repository
		Cover letters for dummies / Joyce Lain Kennedy. by Kennedy, Joyce Lain. Edition: 2nd ed. Publisher: [S.l.] : For Dummies, 2000Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 005.3 KEN (1). Place hold Find in NUST Repository
		Principles of marketing, 12th edition / Philip Kotler, Gary Armstrong. by Kotler, Philip \| Armstrong, Gary. Edition: 12th ed. Publisher: [S.l.] : Prentice Hall, 2007Online access: Amazon.com Availability: Items available for loan: Central Library (CL)Call number: 658.8 KOT (2). Place hold Find in NUST Repository
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane. Edition: 1st ed. Publisher: [S.l.] : Prentice Hall, 1997Online access: Amazon.com Availability: Items available for loan: Central Library (CL)Call number: 658.827 KEL (1). Lost (1). Place hold Find in NUST Repository
		No cover image available The Effects of Subliminal Advertising on Brand Preference and Consumer Drive Hammad Khan. by Khan, Hammad \| Ms. Fatima Zaheer. Material type: Text Publisher: Islamabad: NBS - NUST, 2013Availability: Items available for loan: Central Library (CL)Call number: 658 (1). Place hold Find in NUST Repository
		Gimme, the human nature of successful marketing by Hallward, John. Material type: Text; Format: print ; Literary form: Not fiction Publisher: USA JOHN WILEY & SONS 2007Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 HAL (1). Place hold Find in NUST Repository
		Kellogg on China : strategies for success / edited by Anuradha Dayal-Gulati and Angela Y. Lee. by Dayal-Gulati, Anuradha \| Lee, Angela Y \| Kellogg School of Management. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Evanston, Ill. : Northwestern University Press, 2004Online access: Contributor biographical information \| Publisher description Availability: Items available for loan: Central Library (CL)Call number: 382.0951 KEL (1). Place hold Find in NUST Repository
		Brandscaping : worlds of experience in retail design = Erlebnisdesign für Einkaufswelten / edited by = herausgegeben von Otto Riewoldt. by Riewoldt, Otto. Material type: Text; Format: print ; Literary form: Not fiction Language: engger Publisher: Basel ; Boston, MA : Birkhauser-Publishers for Architecture, 2002Availability: Items available for loan: School of Art Design and Architecture (SADA)Call number: 725.21 BRA 2002 (1). Place hold Find in NUST Repository

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NUST INSTITUTIONS' LIBRARY CATALOGUE

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