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Media monoliths : how great media brands thrive and survive / Mark Tungate.

by Tungate, Mark.

Material type: Text Text; Format: print Publisher: [S.l.] : Kogan Page, 2012Online access: Amazon.com Availability: Items available for loan: Centre for International Peace & Stability (CIPS)Call number: 338.473 TUN 2012 (1).
The valuation of information technology : a guide for strategy development, valuation, and financial planning / Christopher Gardner.

by Gardner, Christopher.

Edition: 1st ed. Publisher: [S.l.] : Wiley, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.4038 GAR (1).
The brand gap : how to bridge the distance between business strategy and design / Marty Neumeier.

by Neumeier, Marty.

Edition: 1st ed. Publisher: [S.l.] : New Riders Press, 2003Online access: Amazon.com Availability: Items available for loan: Central Library (CL)Call number: 658.827 NEU (1).
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