NUST Institutions Library Catalogue

Advertising ethics / Edward H. Spence and Brett Van Heekeren.

By: Spence, Edward, 1949-Contributor(s): Van Heekeren, BrettMaterial type: TextTextSeries: Basic ethics in actionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005Description: xiii, 140 p. : ill. ; 24 cmISBN: 0130941212Subject(s): Advertising -- Moral and ethical aspectsDDC classification: 174/.9659 LOC classification: HF5831 | .S64 2005
Contents:
Ethical reasoning and ethical principles -- Regulating the advertising environment : the role of the codes of ethics -- Advertising and the community -- Truth in advertising -- Stereotyping : the commodification of identity -- Endorsements and testimonials : it is all about credibility! -- Target advertising and the ethics of time and space -- The digital explosion -- Ethical advertising.
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Item type Current location Home library Collection Shelving location Call number Status Date due Barcode Item holds
Book Book Central Library (CL)
Central Library (CL)
NFIC General Stacks 174/.9659 SPE (Browse shelf) Available S3H-N-322
Total holds: 0

Includes bibliographical references (p. 123-129) and index.

Ethical reasoning and ethical principles -- Regulating the advertising environment : the role of the codes of ethics -- Advertising and the community -- Truth in advertising -- Stereotyping : the commodification of identity -- Endorsements and testimonials : it is all about credibility! -- Target advertising and the ethics of time and space -- The digital explosion -- Ethical advertising.

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