The business of ecommerce : from corporate strategy to technology / Paul May.
Series: Breakthroughs in application development: Publisher: [S.l.] : Cambridge University Press, 2000Description: 288 p. ; 23 cmISBN: 0521776988; 9780521776981Subject(s): Computer Books: General | Management & Business: General | Computing & information technology | E-commerce: business aspects | Object-oriented programming (OOP) | Business / Economics / Finance | Computers | Electronic commerce | Internet | Business & Economics / E-Commerce / Internet Marketing | COMPUTERS / Programming / Object Oriented | Computers / Electronic Commerce | E-Commerce - Internet Marketing | Networking - General | Programming - Object Oriented ProgrammingDDC classification: 658.84 Online resources: Amazon.com | Amazon customer reviews Summary: The Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding ecommerce opportunities. He makes accessible all of the relevant technologies. This book empowers technical and business decision-makers to maximize the opportunities of ecommerce.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.84 DAL (Browse shelf) | Available | NBS3531 | ||
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Central Library (CL) | Central Library (CL) | 658.84 DAL (Browse shelf) | Available | NBS4373 |
Paperback.
The Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding ecommerce opportunities. He makes accessible all of the relevant technologies. This book empowers technical and business decision-makers to maximize the opportunities of ecommerce.
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