NUST Institutions Library Catalogue

Strategic marketing problems . cases and comments . Roger A. Kerin, Robert A. Peterson.

By: Kerin, Roger AContributor(s): Peterson, Robert A. (Robert Allen), 1944-Material type: TextTextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2004Edition: 10th edDescription: viii, 696 p. : ill. (some col.) ; 29 cmISBN: 0131421840ISSN: 9780131421844Subject(s): Kerin, Roger A | Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.802 LOC classification: HF5415.135 | .K47 2004
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Item type Current location Home library Collection Shelving location Call number Status Date due Barcode Item holds
Book Book Central Library (CL)
Central Library (CL)
NFIC General Stacks 658.802 KER (Browse shelf) Available NBS5342
Total holds: 0

Hard Cover

Includes bibliographical references and indexes.

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